Large Electrical

Merchandised to category, brand, finish and price point, allows the customer to navigate around the self select assortment, prior to engaging with a member of the selling team. The perimeter wall allows the visual merchandising teams to dress above the merchandise on display, with a quirky treatment, providing drama and conversation to the selling landscape. 

Tall fridges, freezers and fridge-freezers are merchandised on the perimeter wall, with supporting information and price presented at eye level for ease of shopping, prior to purchase.

Undercounter dishwashers, tumble dryers, washing machines and integrated appliances are located adjacent to the low freestanding screens in the middle of the department, with corresponding information located above.