Retail

John Lewis Westfield, is full-line department store, showcasing how the shops internal architectural language, shopping environment, internal finishes and colour palette can provide the customer with a unique and considered shopping experience. Planned by category with appropriate adjacencies, the standard fixtures and fittings allow each buying office to present their merchandise to its full potential, delivering a seamless customer journey and perfect execution.

In recent years, displaying product to gain the attention of the customer and thinking differently, where merchandise can be experienced, has never been so important in Retail Design. Cross merchandising opportunities, good visual merchandising, strong branding, clear ticketing, presenting products with authority and good housekeeping all play an important part in the shopping environment. Competing against the convenience of the internet must be at the forefront of any retailer, where both shopping journeys must be re-evaluated to provide a seamless experience. However, presenting merchandise to its full potential, allows the customer to interact with their considered purchase, prior to engagement with selling teams and purchase transaction.