Bed and Bath Linens

Merchandised to brand and category, allows the assortment to be self served, with the exception of bathroom furniture. The shop fitting located on the perimeter wall adds flexibility and height to the department. Merchandising the assortments vertically, the ranges are presented either by size options grouped together or singularly per drop, to an individual colour story. Customer navigation for the self select assortments have supporting copy and labelled samples at the start of each shopping journey. Statement pendant lights above the four poster double beds, illuminates the fully dressed bed, presenting layers of different bedlinen combinations, with dual aspect beds presenting bedlinen on a smaller footprint. The department also benefits from a visual merchandising treatment above the shop fitting, adding a quirky touch to the assortment.