Mattresses

The mattress catalogue is presented to provide the customer with a calm, quiet and clean environment, with shopfitting to emphasise the the ‘Natural and Synthetic’ mattress qualities at the start of the shopping journey. Supported with specialist selling teams, the assortment can be shopped independently, with key information to describe the mattress qualities prior to any engagement of the selling teams. However, the mattress catalogue does require assistance to help navigate the customer through the various options of this complex assortment. 

Merchandised to natural and synthetic categories, followed by price architecture, allows the customer to sample each mattress for comfort and support, where adjacent information is provided to highlight  the key selling qualities. Presented on both divan bases and bed frames, allows each side of the mattress to showcase the different tensions, allowing the customer to experience the difference between soft, medium or firm mattress qualities.