Candleshop, Gifts, Gift food and Stationery

Merchandised to category, brand and pricepoint, allows the customer to navigate around the self select assortment. The department has perimeter and freestanding walls solutions, with various independent fixtures and heights, allowing bulk stock to be presented. Shop fitting tables with pendant lights are located on main entrances, key vista points and walkways, enticing the customer to explore the department. Supporting buying and merchandising teams collaborate to cross merchandise and showcase their assortments for events and seasonal promotions.

Visual merchandising teams have space to dress above the shop fitting with quirky treatments, associated with the various assortments, providing drama and conversation to the selling landscape. Merchandising kit including surfaces, plinths and different sized boxes are used to create visual interest and add seasonal colour. Acrylic freestanding blocks promote brands, with supporting menu and shelf edge tickets to communicate the various pricepoints.